Many companies have turned to the Internet to find their new job applicants and executives, so keeping your online presence strong has become more important in recent years. At the higher levels of the corporate ladder, a strong, professional presence online is absolutely critical, and this is especially true for executives. Writing your own blog can certainly accomplish this, and can get some great results for your job search.
You’ve probably read numerous blogs in your time, but haven’t written your own. Some people use them for personal venting sessions while others showcase their professional expertise. If you’re trying to build your brand and enhance your executive job search, creating a blog is a good idea. However, if you’re unsure that it will work for you, here are four reasons to consider it as an option.
You Get to Share (and Grow) Your Expertise
One great aspect of writing blogs for your field is that you have the opportunity to share your wealth of expertise. Having been in your field for many years, you’ve seen it grow and can share your own comparative analysis, as well as offer insight into where you see your field heading.
Additionally, you get to conduct research for your blog that can help grow your knowledge. When you’re spending all your time working with a single company, a big part of your job might be to know the intricate details of that specific organization, including goals, missinons, etc. When blogging, though, it’s better to take a broader approach to make sure that you’re creating blogs that will appeal to a wider audience of professionals.
You Can Increase Networking Opportunities
By writing a reputable blog for your field, you could eventually draw in members of your field who would like to comment on your writings and maybe even contact you directly. It helps if you have already set up a LinkedIn profile that you can link to from your blog. This way, interested parties who have already gotten a taste of your level of knowledge can look at additional accomplishments and know how to contact you if they’re looking to recruit.
It’s a Great Resume Builder
Another great reason to blog is that you can build on the accomplishments already on your resume. Since most resumes are shipped off in electronic formats, you can post a link to your blog when you apply for jobs. This becomes very helpful when employers are narrowing down their choices for an executive position, as they can decide from your blog that your experience and knowledge outweight that of the other applicants.
You Might Eventually Guest Blog
There’s something very special about having someone ask you to guest blog for their site. This is a major honor because it represents the idea that your wealth of knowledge is so well respected that others would like to have you come in to write from an expert’s standpoint. As you develop your own footprint in the blogging world and expand your professional brand, you might find that some will come to you for your expert opinion. Put a lot of effort into guest blogging spots, as they’ll often open up job and networking opportunities that can be invaluable down the road.
Some say that the idea of blogging being a benefit to a job search is a moot concept because so many people can do it without a professional background. However, many of the major blogs are written by well-respected, well branded professionals. There’s no such thing as a waste of time in an executive job search when you’re clearly working towards your goal–isn’t it worth your time to give it a try?